This is a famous brand of paper diapers that have been in Vietnam for a long time. Client wants to communicate more strongly about the brand, promote TVC with media for promotions at sale location.
Client wants a specific advertising strategies and convey accurate information to consumers according to each content for each target audience, time slot, frequency… Users who are delivered promotion ads must be aware of previous brand information
Evaluating campaign effectiveness in terms of branding, KPIs are expected to exceed expectation based on indicators such as impression, reach ….
In addition, thanks to the combination of contents and creative formats with the appropriate ads objectives, the optimization and campaign technique to achieve the effectiveness is evaluated by the success of the discount promotion at sale locations.